SDD25/01_04: Shanghai's Wujiang Road has been transformed with the unveiling of Butterful & Creamorous’s collaboration with Valentino Beauty. Themed around "Wilderness Purple," this partnership redefines retail design by blending French romance with Italian luxury. The store’s design immerses visitors in a serene yet vibrant atmosphere, where every detail, from lighting to textures, conveys a sense of passion and refinement. The result is a space that combines indulgence and beauty in a way that feels both dynamic and effortlessly chic.
The “Wilderness Purple” theme is central to the flagship’s appeal, infusing the store with energy and elegance. This bold color choice reflects the synergy between the two brands, creating a striking visual identity that invites exploration and engagement. The collaboration also introduces a multi-sensory experience, with Butterful & Creamorous’s delectable creations complemented by Valentino Beauty’s signature fragrances, creating a unique intersection of taste and aroma.
Pictures courtesy of Butterful & Creamorous / SeasaltCheeseKT / Various
