Burberry Rooftop Garden Pop-Up Experience, Wuhan SKP China.

SDD25/15_03: Burberry has unveiled a beautifully curated rooftop garden experience at Wuhan SKP to celebrate the opening of its new boutique. Located on the 5th floor of the mall, the activation transforms the rooftop into a quintessentially British setting, complete with park-style picnic benches and a striking central tent. The installation draws visual inspiration from the first three fashion seasons under Chief Creative Officer Daniel Lee, creating a cohesive brand narrative that’s both elevated and immersive. The space invites guests to relax, connect, and soak in Burberry’s world through a mix of fashion, design, and social atmosphere.

To further engage visitors, Burberry has incorporated a digital reward mechanic through the SKP Member Service WeChat mini-program. Guests can redeem points for a gift e-voucher and, once on-site, scan a code with staff assistance to unlock a complimentary drink from the rooftop garden. This activation not only reinforces Burberry’s visual identity but also exemplifies the growing trend of blending digital interactivity with physical space to create shareable, sensory-led brand experiences.

Pictures courtesy of Burberry.

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