SDD25/09_01: Burberry has unveiled an exclusive Restored Trench Pop-Up at The Stage, Isetan Shinjuku, as part of the department store’s British Fair. The pop-up features a carefully curated collection of pre-1999 trench coats, each restored to perfection and available in limited quantities. Each piece is engraved with a unique serial number, adding to its rarity and historical significance. This activation not only highlights Burberry’s craftsmanship but also celebrates its rich British heritage through the timeless appeal of the iconic trench coat.
The pop-up’s design immerses customers in a sophisticated retail experience that emphasises the brand’s legacy. Through refined visual merchandising and tactile displays, Burberry creates a space that allows visitors to connect with the brand’s history while showcasing the enduring quality of its trench coats. This exclusive offering provides a unique opportunity for fashion enthusiasts to experience Burberry’s craftsmanship in person while exploring its storied heritage.
Pictures courtesy of Isetan Shinjuku.
