SDD25/12_03: Bottega Veneta’s 2025 Summer Series reimagines luxury fashion through a playful, childlike lens, inviting visitors into a world of creativity and wonder. Set in Shanghai, this immersive experience transforms the brand’s seasonal collection into an artistic journey inspired by innocence, curiosity, and adventure. With whimsical animal motifs and vibrant, unexpected designs, Bottega Veneta breaks from tradition, encouraging guests to explore fashion from a fresh and uninhibited perspective.
This experiential event goes beyond a typical retail showcase, blurring the lines between shopping, art, and storytelling. Dreamlike set designs, interactive installations, and collectible keepsakes create a multi-sensory environment that fosters emotional connections with the brand. By crafting a space where nostalgia meets innovation, Bottega Veneta demonstrates the power of immersive retail, offering a masterclass in how brands can use visual merchandising to inspire and engage modern consumers.
Pictures and video courtesy of Bottega Veneta.
