SDD25/05_03: The Ariana Grande x Swarovski Capsule Collection has taken the world’s most iconic retail destinations by storm, launching in flagship locations across Milan, Zurich, Seoul, and New York. Immersive pop-ups at Harrods London, Galeries Lafayette Paris, and KaDeWe Berlin showcase the collection’s blend of music, fashion, and luxury craftsmanship. Each activation is a dazzling fusion of modern glamour and timeless elegance, brought to life through bespoke window displays, interactive installations, and in-store storytelling that captivates visitors at every turn.
This extraordinary global rollout spans 2,000 stores in key markets, including Dubai, Mexico City, and beyond, reinforcing Swarovski’s omnipresence in luxury retail. Exclusive campaign assets, seamless digital integration, and sensory-driven brand activations make each location a unique experience, uniting online and offline engagement. As the Ariana Grande x Swarovski Capsule Collection continues its journey across major cities, it exemplifies the power of strategic global retail execution, ensuring that the magic of Swarovski and Ariana Grande’s artistry reaches audiences worldwide.
Pictures and videos courtesy of Swarovski.
