Agua Bendita Concept Store Update, El Tesoro Medellín Colombia.

SDD25/16_01: Agua Bendita has made a bold splash with its latest concept store transformation at El Tesoro Mall in Medellín, reimagining the space as a dreamy swimming pool just in time for summer. Known for its vibrant swimwear and resortwear, the Colombian brand has brought its identity to life through an immersive retail experience that captures the sensuality, color, and spirit of the season. From the glossy, water-inspired flooring to custom furniture details, every inch of the store is designed to make visitors feel as though they’re diving into the Agua Bendita universe, turning shopping into a sensorial journey.

The transformation, which was completed in just one week, highlights the power of creative storytelling in physical retail. By aligning the space with the themes of their latest collection, Agua Bendita showcases how visual merchandising can amplify brand narratives in an engaging and theatrical way. This poolside concept follows the brand’s previous cherry-inspired design and demonstrates its commitment to evolving, seasonally relevant spaces that invite customers to not just shop, but fully immerse themselves in the world of Agua Bendita.

Pictures and videos courtesy of Agua Bendita / Mariana Londono via LinkedIn.

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