SDD24/36_04: The Adidas Bukchon Heritage Store in Seoul blends Korean culture with Adidas Originals.
Located in the historic Bukchon area, the store offers exclusive products, including the Samba Tal, inspired by traditional Korean mask dance.
Its design incorporates hanok elements like a yard, traditional floor patterns, and hanji ceiling lighting, creating a unique fusion of Korean heritage and adidas identity.
The store's opening featured a "Sneakerheads Workshop," where visitors could customise sneakers and celebrate personal style, making it a standout physical brand experience.
Pictures courtesy of Adidas.