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Adidas Originals & Area.01 'Taekwondo Yuqing Road' Pop-Up Experience, Shanghai China.


SDD24/33_01: The new youth community Area.01 and Adidas Originals collaborated on a pop-up store in Shanghai called "Taekwondo Yuqing Road."


This unique space featured an all-pink Taekwondo gym and an emotional release experience, designed to empower women, particularly the March Grass girls who gathered to showcase their strength.


Visitors could also purchase the sought-after thin-soled Taekwondo shoes, made popular by Jennis, by appointment.


Pictures courtesy of Kickvision.

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SDD Shop Drop Daily

A daily drop of the best retail store concepts, visual merchandising, pop-ups, window displays and branded shop environments globally.

Curated by Tim Nash

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