Longchamp transforms Beijing’s Taikoo Li into a poetic Parisian street scene, blending craft, culture, and French elegance in an immersive flash event inspired by artisan life and brand heritage.

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INTRODUCING THE SHOP DROPCAST

Welcome to The Shop Dropcast.

Join us as we dive into the week’s hottest brand activations from around the globe!

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LATEST DROPS

Lacoste x Roland Garros Experience, Beijing National Tennis Center China.

Lacoste brings the spirit of Roland-Garros to Beijing with the Little Crocodile Tennis Bureau, an immersive celebration of French style, tennis heritage, and cross-cultural creativity. From clay courts imported from France to Panama hat customisation, live match viewings, and a limited-time pop-up shop, this dynamic activation fuses elegance and sport with a local twist. It’s a bold reminder that experiential retail, when done right, can cross borders and create lasting impac

Louis Vuitton Ice Cream Shop, Forte dei Marmi Italy.

Louis Vuitton opens its first seasonal gelateria in Forte dei Marmi, blending refined indulgence with Tuscan coastal charm. Open June to September, the kiosk features soft green hues inspired by local design and the iconic Monogram flowers. Guests enjoy ten classic flavours plus two exclusive creations, Vivienne and Gaston, crafted with premium ingredients. Every detail, from floral wafers to bespoke packaging, reflects the Maison’s art de vivre, making it a must-visit summer

Fenty Beauty Future Planet Concept Store, Shenzhen’s MixC World China.

Fenty Beauty by Rihanna just landed in Mainland China with a bang. Its first concept store, Fenty Beauty Future Planet, opens in Shenzhen’s Mixc World, an immersive, cyber-glam space fusing metallic textures, digital interactivity, and bold self-expression. From a 50-shade foundation matrix to virtual avatar creation, it’s a playground for beauty without boundaries. A powerful retail statement celebrating inclusivity, tech-driven storytelling, and Rihanna’s fearless vision of

The Lululemon Roller Rink Activation, BottleRock Napa Valley Festival USA.

lululemon celebrated 10 years of Align™ with a high-energy roller rink takeover at BottleRock Napa Valley. Featuring a full pop-up shop, exclusive merch, DJs, drinks, and customisation, the activation blended movement, music, and community in one bold, joy-filled space. Skates on, worries gone, this was more than a brand moment, it was a rolling celebration of lifestyle, versatility, and immersive festival retail at its best.

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RECENT DROPS

Hunter's New Flagship Store: A Journey Through Time in Shanghai

Casetify Travel Pop-Up Space, Jing’an Kerry Center Shanghai China.

Hoka Xsneaker Greenhouse Garden Mafate Speed 4 Lite Activation, Hangzhou China.

Burberry x Highgrove Installation, Regent Street London.

Lululemon Align Launch Flagship Takeover, 592 5th Avenue NYC.

New Balance At The Corner Shop, Nordstrom 57th And Broadway NYC.

Diesel New Store Opening, Piazza San Marco Venice Italy.

Nespresso La Plage Festival de Cannes Activation, France.

Coach Coffee Shop Pop-Up Truck, Gotemba Japan.

Louis Vuitton Men's Pop-Up Space, Miami Design District USA.

Lululemon Tennis Cub Activation, Beverly Hills USA.

Cafe Kitsune x Summer Fridays Pop-Up Activation, Rue du Vertbois Paris.

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Listen To The Shop Dropcast

Join us as we dive into the week’s hottest brand activations from around the globe!

Each episode explores the incredible Shop Drops that made our curated list, what makes them stand out, why they made the cut, and how they’re shaping the future of retail.

From immersive pop-ups to innovative digital experiences, we uncover the secrets behind these captivating activations.

Stay ahead of the curve and get inspired by the best in brand experience!

Tune in every week to The Shop Dropcast.

Your go-to for all things groundbreaking in retail.

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